Creators like Taylor Swift and anime like Studio Ghibli are using traditional theaters as hubs for limited-run events. Why is “event cinema” booming, and how is it reshaping the entertainment sector?

“Wicked: For Good,” “Zootopia 2,” and “Avatar: Fire and Ash” are all hitting theaters near the end of the year and could help push the movie industry to its best fourth quarter in six years.

Some in the movie business were hopeful that theater traffic and box office revenue would rebound this summer. But a decades-long downturn continues.

Scary movies accounted for nearly 11% of the domestic box office take last year, according to Comscore. Contrast that to 2014, when just 4% came from horror.

Unlike some other movie theater chains, AMC had resisted adding more ads to the previews.

Ryan Coogler released a 10-minute video last month explaining how “Sinners” can — and should — be viewed on the big screen.

It comes down to how much money the theaters think they’re going to earn.

Movie theaters get a slice of profit from ticket sales, but many also capitalize on the moment with themed food, merchandise and more.

Studios are scrambling to resume movie production, raising the question of whether the supply of movies to theaters can ramp up quickly enough.

At least three big franchise sequels have come out this month, which could get the public back in the movie-going habit.