Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell trouble for tech companies.
Google, Facebook and Amazon will all be focuses of antitrust cases in the year ahead, but a Trump administration will take a different approach to antitrust enforcement than Biden’s has.
Meta has staked its entire AI strategy upon the open source route, allowing pretty much anyone access to its powerful large language models. Meanwhile, Google and OpenAI are keeping everything walled off.