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Joe Gagliese used to manage Vine stars, now he manages Facebook, Instagram and YouTube stars. We asked him what's next.
The Netflix marketing push for the revived TV series shows how long a shelf life a show can have.
McDonald's new ad agency will be paid according to how much business increases.
The brickmaker puts the brakes on growth after global demand outstrips supply.
South by Southwest is getting a large dose of VR this year… inside a happy meal.
It depends on the winery. But for the big players, much of the cost is marketing.
Beyonce's music release strategies reveal her business savvy.
Jägermeister wants to broaden its appeal beyond shot-drinking bros
The drama in the yogurt aisle is getting serious
Thanks to e-mail, e-vites and e-readers, paper use has dropped.
