dynamic pricing

In her new book, “Gouged: The End of a Fair Price — and What That Means for Your Wallet,” Lindsay Owens writes that personalized prices are, in some cases, replacing set prices — and that might not be so good for consumers.

Walmart says the tool will save its employees a lot of time, but customers are worried that digital labels in the aisles will lead to dynamic pricing.

Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.

As electronic labels roll out in grocery stores across the U.S., consumers and lawmakers fear they could lead to surge pricing.

The Federal Trade Commission wants to know how firms are using surveillance pricing as ever more data on consumers is collected.

“If you don’t have any idea when or why a price might change, it creates a sense of urgency and a sense of scarcity,” says Amanda Mull at Bloomberg.

The cost of a pint of beer is going to go up at busier times in hundreds of pubs owned by the Stonegate Group.

Online retailers are changing their prices multiple times a day, raising prices when they can, lowering them when they must. Want a better deal? Wait 10 minutes.