The shopper-brand relationship has always relied on loyalty. But gone are the days of free upgrades or special discounts — now, longtime consumers often get higher prices.

Consumers have been sticking with Procter & Gamble. But if high prices make shoppers trade down, the company has products for them too.

Strong earnings from Nordstrom, Macy’s and Dollar General suggest pent-up demand and a reframing of what people consider essential spending.

Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping “top of mind” with customers.

The last thing airlines want is for customers who fly business class to opt for rival carriers.

Its Instagram posts are the stereotypical depiction of the millennial lifestyle.

The clothing company deletes an interview with feminist Gloria Steinem after enraged customers threatened to boycott.