Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell trouble for tech companies.

Uncertainty over tariffs and a wider economic downturn are forcing investors to be more cautious.

Expect to see spots about things like AI agents and eyewear.

The early technological lead OpenAI had is fading, as Google and Meta continue to release and iterate competing AI products.

In this week’s “Make Me Smart” newsletter, we explain why Europe’s highest court ruled Apple owed billions in unfair tax breaks. Plus, we explore ghost towns put up for sale and do the numbers on Chinese adoptions worldwide.

The $2.7 billion levy could affect the conduct of other tech giants watching from the sidelines.

The two companies’ market dominance, and their anti-competitive playbooks, have similarities.

The companies that could profit the most from a potential Fed rate cut aren’t Big Tech companies, so investors are shifting their focus.

For now, it’s boosting other parts of the economy — chipmakers and contractors that build data centers, for example.

Apple announced new AI integrations for text, email, photos and Siri. It’s also adding ChatGPT capabilities into operating systems.