The league opens Friday with a record 38 sponsors.

Basketball teams have struck lucrative deals to feature company logos on players’ uniforms.

Ambitions to go pro are often “a metaphor for the elusiveness of the American dream,” says “Hoop Dreams” director Steve James.

William Gates, star of the 1994 documentary, on the economic challenges college athletes face today.

What the Disney World bubble is costing the NBA in its effort to keep players safe — and why it’s probably money well spent.

The new NBA postseason format is full of financial losers, the players more than most.

“He was really diverse in this first few moments of retirement,” says Kenneth Shropshire of Arizona State University.

As athletes demand equal pay, a salary hike in women’s basketball is promising

Stern died of complications stemming from a brain hemorrhage he suffered on Dec. 12.

There’s way more to one player than meets the eye.