The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.

A Seattle tech company has created the first tactile sports broadcast, transforming gameplay into trackable vibrations for visually impaired fans.

The league’s labor agreement has put a lot of red tape around how much players can get paid, leading to a tangled net of trades.

At 5 years old, Christopher Bess is already a high school basketball coach.

Colleges want the best athletes to play at their school. So what’s one way to attract them? Help them get the best name, image and likeness deals.

There are now a lot more ways to watch and engage with sports. People are seeking out women’s leagues on streaming platforms. Social media hype is attracting new fans. And brands are taking notice, providing the women’s league with more resources.

Econ Extra Credit newsletter #150

But those studying the NBA say change has been slower among referees, athletic trainers and in the front offices.

The league opens Friday with a record 38 sponsors.

Basketball teams have struck lucrative deals to feature company logos on players’ uniforms.