Hungry for lower prices, shoppers are reaching for generic brand goods. “The quality of the food is good, and it tastes good,” says The Atlantic’s Ellen Cushing.

Even the giant online retailer is feeling the high cost and slim margin of the grocery business.

And they can’t rely on their usual algorithms to decide what to stock up on.

The pandemic led to more people shopping for groceries online. But that trend may not hold.

It puts some pressure on firms that might not be ready to raise workers' pay, one economist says.

Employees at Whole Foods, which Amazon now owns, will get the same pay hike. Amazon's hourly operations and customer service employees, some who already make $15 per hour, will also see a wage increase.

Brands often rely on food influencers to connect with new audiences.

Amazon is planning to slash the prices of some items at Whole Foods, like bananas and salmon, starting Monday.