Parents would pay a monthly fee starting at $20 for four pairs of shoes, but how many do kids really need?

Cryptic product tie-ins for the show have been everywhere in recent months.

Government incentives and politics don’t always mix.

The German company is the tournament’s official sponsor. The U.S. company isn’t.

An app that measures customers’ feet will be available on phones and in stores in July.

What motivated the athletic-wear maker? It was a business decision, experts say.

Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.

Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.

Tackling social problems in campaigns can be tricky. Just ask Pepsi.

The shoemaker is cutting its workforce and will sell in its own space.