Pope Benedict took office in 2005, as the Catholic Church was reeling from a sex abuse scandal. Has he been effective in restoring the Church's brand around the world?
As the head of the Catholic Church, Pope Benedict has been the leader of a troubled brand, as the church was hit hard by the clergy-sex-abuse scandals.
The Catholic church in Spain is trying to draw more members to its ranks by promising a "job for life," but that is problematic for a number of reasons.