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Pope Benedict and the church’s brand

Pope Benedict took office in 2005, as the Catholic Church was reeling from a sex abuse scandal. Has he been effective in restoring the Church's brand around the world?

A surprise announcement out of the Vatican this morning that Pope Benedict is resigning later this month.The 85-year-old Pope says he doesn’t have the strength to continue his official duties.

Pope Benedict took office in 2005, as the Catholic Church was reeling from a sex abuse scandal. So has he been effective in restoring the Church’s brand around the world?

The BBC’s longtime Vatican correspondent David Willey joins Marketplace Morning Report host Jeremy Hobson to discuss the pope’s legacy, religion and public relations.

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