Winter is officially here, and it’s big business for companies looking to capitalize on the end of HBO’s “Game of Thrones.” The hotly anticipated final season premieres on Sunday. “Game of Thrones” branding is everywhere — from viewing parties and tours, to tie-ins by brands like Bud Light, Johnnie Walker, even Oreo. Is this marketing frenzy a sign of the times?

Click the audio player above to hear the full story.