Marketplace Tech is broadcasting from South By Southwest Interactive in Austin, Texas, this week. Two of the big themes are data and privacy. One of the big guests over the weekend addressed a sold-out crowd here from outside of the U.S. border. Julian Assange Skyped in from the Ecuadorian Embassy in London. Plus, a conversation with Guy Kawasaki the best-selling author who brought the first Macintosh to the masses in 1984.

Louis Black, Co-founder of SXSW, talks about the growth of SXSW Interactive, why technology matters for film and music, and Austin’s growing tech scene. It’s supposed to be a meeting of the minds and the money when it comes to media and tech innovation. And what better way to get a preview than to talk to one of the guys who started it all. Plus, Nathan Bernier, host and reporter at KUT in Austin, joins us to play Silicon Tally.

The crisis in Ukraine continues, this time with reports of cyber attacks from both sides of the conflict. Plus, ArsTechnica gets in the cryptocurrency game. Last but not least, hear from a passenger on the StartUp Bus whose team is developing an app that reveals what the internet knows about you.  

The battle for coffee domination is heating up, with Keurig accused of developing preventative technology that bars other companies from producing cheaper, competitive pods to be used in Keurig coffee makers. And no, it’s not an episode of Punk’d – Ashton Kutcher is working with Lenovo to design a line of cellphones. Plus, check in with the StartUp Bus as they continue to make their way to SXSW, one startup at a time.

The rise of social media has been a game changer, especially for activists looking for an uncensored outlet to spread their message. Hear how some Ukranian citizens are taking to social media to combat the agenda in Russian news coverage. And take a ride on the NYC StartupBus: a group of designers, engineers, and tech enthusiasts that are building companies from the ground up as they make their way from New York to SXSW.

You’ve heard of Uber and Lyft and the burgeoning market in alternative taxi cabs. But what would it be like to be an Uber driver? Look behind-the-scenes at what life is like for these drivers: the conversations, the pay, and the lifestyle. Is the job of an ‘Uber driver’ the new bartender? And the Bitcoin world is still digesting the reported bankruptcy and theft at the trading exchange Mt. Gox. But Bitcoin advocates say the controversy may only serve to make the crypto-currency more secure.

Season 2 of the Netflix series “House of Cards” is a massive hit in China. It airs on Sohu, the popular streaming video site there. The political drama is now its most-watched American series. Marketplace China Correspondent Rob Schmitz joins us from Shanghai to explain. Plus, play along with Marketplace Tech’s Friday numbers game: Silicon Tally.

The Oscars are this weekend and we thought it was a good chance to talk about technology in the movies, and how the movies often get it wrong when depicting the future or even the present. Plus, this week the House of Representatives passed a cell phone unlocking bill that would let mobile customers take their phones to other countries or other carriers.

There’s an urban legend in the tech community that goes like this: The School of Computer Science at Carnegie Mellon University used to keep track of how many of their undergraduates were men named Dave versus how many were women. And it was considered an accomplishment when they got the ratio down to one Dave per woman. Today we’re starting a new series about the tech industry’s diversity challenges, called “I am not a Dave.” In the first installment we take a look at a group called Lesbians who Tech, which holds its first summit this weekend in San Francisco. Plus, Taser International, the company that makes the famous weapon, is transitioning into offering new law enforcement tools in the digital space.