A chance encounter led Justin Lee Williams to a career as a line dancing instructor at a time when the hobby is seeing a surge in popularity.
Ellen Cushing at The Atlantic explains the product drop model and why every brand seems to be doing it — from Trader Joe’s to Crocs.
They create both chaos and money-making opportunities for businesses.
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
