Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.

Instagram is filled with product promotions. The site’s most popular influencers pose with everything from cosmetics to snacks, anything with the potential to bring in a lot of money. But the latest product pushed by influencers is not so obvious. Although seen by millions of users and providing a generous income for many of the app’s […]

Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.