And more consumers are using AI to help with their holiday shopping.
The National Retail Federation projects 67 million shoppers will visit small businesses this Saturday.
Smaller businesses that sell locally sourced goods, or provide services, don’t always need faraway suppliers.
Personal touches, virtual community events and free shipping can go a long way.
Big retailers can negotiate to keep tariff-induced price hikes at bay. That’s hard for small businesseses.
Why is your in-box already overflowing with sale alerts and discount codes?
