The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
A year ago, retailer J.C. Penney announced a new strategy to cut so-called "everyday" prices by about 40 percent, while reducing the number of sales a month. The company has had to walk back those plans as shoppers remained addicted to sales.
Some post-holiday shoppers today will take advantage of a little-known policy at several stores that offers money back on items purchased before Christmas that have since been discounted