“It's something I've done myself and have seen amongst other younger female job seekers,” said freelance writer Megan Robinson. “But in my own case, and in the other women I interviewed, it didn't help any of us get a job.”
New research finds that job-seekers lowball their salary demands with employers who say they have an altruistic mission and do good in the world. The finding holds for nonprofit and for-profit employers that use “social impact framing” in their identity and messaging.