Isabelle Bousquette, reporter at the WSJ Leadership Institute, breaks down a new technology that’s helping those in search of the perfect pringle.
The breakfast cereal king takes a shot at owning the between-meal-eating category as well.
The cereal giant will pay $2.7 billion for the chips in the cardboard tube. Pringles gives Kellogg's a bigger stake in the after-breakfast market. But why such a high price?
