Content providers — like Disney or Fox — are now asking companies delivering online ads — the Googles of the world — to stop working with websites that allow illegal file sharing.
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.