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Netflix has bought game studios and made other investments, but it’s playing at a “high-stakes table” with deep-pocketed competitors.
An abundance of options and services means some streamers struggle to turn a profit.
Sports content “drives eyeballs,” and advertisers know it.
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
The delayed “Love Is Blind” reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren’t live.
The ambient streaming library is meant to keep you from unsubscribing when the prestige dramas end, says Charles Schreger of NYU.
With growth tapering in the U.S., American streaming giants are tapping into growing European markets in countries like France.
The consumer isn’t likely to see higher costs, but telecom companies say that Big Tech should pay its fair share.