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But like all movies, good word of the mouth is the best marketing of all.
The horror film about racism is drawing a wide audience, earning more than $110 million.
Singin' in the flood.
The $1 billion project will display "Star Wars" items and other works of narrative storytelling.
The smart sci-fi mystery plays with heady concepts usually reserved for a college course, not a movie theater
In the last half of December, upwards of 20 new releases hit theaters.
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
Now that the bruising campaign cycle is over, people are ready for an escape.
The Disney-Marvel business model relies on d-list heroes making a-list money.
The comic franchise has won new fans with its Hollywood offerings.
