levi's

Jun 20, 2023
How workwear went from functional to fashionable
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From Carhartt to Timberland and Dickies, it seems like everyone is sporting workwear, including Rihanna and Barack Obama.
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Jul 4, 2019
Stranger Things returns with product tie-ins galore
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Cryptic product tie-ins for the show have been everywhere in recent months.
Mar 21, 2019
The numbers, World Poetry Day edition
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Rhyming poetry can be hard … with apologies to the Bard.
Mar 21, 2019
Here’s why Levi’s is returning to the stock market
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Levi Strauss & Co. returns to the stock market this week. The 165-year-old company is hoping to sell more than $500 million in shares, which it will invest in broadening product offerings and appealing more to young people.
Feb 14, 2019
Levi’s are about to return to the stock market
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The iconic jeans and fashion brand is planning its second IPO after going private in 1985.
Apr 9, 2018
Would you wear a smart jacket?
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The tech wearables wardrobe is expanding. Are privacy measures keeping up?
Mar 7, 2018
How Levi Strauss & Co. is using lasers to make jeans
Automation touches many consumer products — the cars we drive, the sneakers we put on and now the jeans we wear. Levi Strauss & Co. is planning to swap out garment workers for laser machines that could create the worn look on a pair of jeans in less than two minutes. Suzanne Kapner, a reporter […]
Jul 10, 2015
Levi’s stretches for new sales
The world's biggest jeans maker tries to lure more women to its brand.
May 22, 2014
Don’t wash your jeans, freeze them.
Two CEOs gave some jean-ous advice Thursday.
May 9, 2013
Are the 49ers a good fit for Levi Strauss?
Can a partnership with the 49ers save the stagnant brand that is Levi Strauss jeans?