Marketplace®

Daily business news and economic stories

Don’t wash your jeans, freeze them.

Two CEOs gave some jean-ous advice Thursday.

Two pearls of wisdom from big time corporate CEOs in the news:

Pearl number one comes from Chip Bergh. He runs Levi Strauss and Company, famous of course for its blue jeans. Mr. Bergh says that it’s OK to not wash your denim garments.

He’s trying to save the world. Levi’s has been upfront about wanting to cut back on the water used in the making of its jeans. Bergh and Levi says you can freeze ’em, instead. Which will kill the bacteria… and the smell.

Pearl number two comes from Fiat CEO Sergio Marchionne. He’s a tad upset about American rules forcing car makers to build a certain quota of battery powered electric vehicles. Speaking about the Fiat 500e, Marchionne says, “I hope you don’t buy it, because every time I sell one it costs me $14,000.”

So, okay. I won’t.

Related Topics

Collections:

Tagged as:

Latest Episodes

View All Shows
  • Marketplace
    9 hours ago
    25:19
  • Make Me Smart
    14 hours ago
    19:00
  • Marketplace Morning Report
    17 hours ago
    6:55
  • Marketplace Tech
    21 hours ago
    8:33
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45