internet marketing

A scripted comedy series on TikTok has racked up over 4 million views. Most viewers don’t know that it’s a marketing campaign.

Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.

Thirty five years ago today, Gary Thuerk sent out the first spam email. We mark the anniversary by trying to track down a spammer ourselves.