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Millennials, born between 1982 and 2004, are growing up. And marketers are starting to pay attention.
“The unofficial economic indicator,” reports earnings tomorrow. Winnebago is selling RVs to older folks (duh) but also to thirtysomethings.
Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
