"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral.

Meghan Irby mapped her routes the old-fashioned way before navigation software was a thing. Her boss “used chickens as a landmark.”

Last year, a busy Administrative Professionals’ Day assured florist Miles Johnson that his business would survive the pandemic.

Related uncertainty has shaken the flower trade between the U.K. and Holland.

The modern bouquet is lush and wild, and it's also influencing the market.