Marketplace®

Daily business news and economic stories

Shows Support Us Newsletters

Volume

00:00

-- : --

listen

[undefined]

--------- ---- ---- ---- ---- ---- -------- ---- ---- ----

ferrarri red

Tag

The quest for the next great red pigment
JEAN-FRANCOIS MONIER/AFP/Getty Images
A safe and durable pigment in the right shade could be worth nearly a billion dollars a year.

1