Lululemon has a steep hill to climb. The line between following a trend and illegally copying a design can be quite subjective.

Instead of Italy, consider … Albania?

Lululemon embraced the trend of dupes by offering consumers the chance to swap a pair of dupe leggings for the real deal.

“It’s gotten to the point where the logic of dupes has been sort of flipped on its head,” said Sangeeta Singh-Kurtz. “And people are spending more time and in some cases, more money dupe-hunting than they would if they just bought the original.”