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Branding experts suggests ways — and reasons — to jazz it up.
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
A commentary on innovation, honesty and other words brands really like in videos.
Branding is about logos and slogans, yes – but it's also about scent.
A list of favorite brands of fathers confirms every male stereotype.
Xerox. Aspirin. Cellophane. Escalator.
New media once again upends traditional media.
Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
