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Businesses are extending hours, serving coffee and bringing out extra TV screens to meet World Cup demand.
“All we were doing was changing the channel,” says Jenny Nguyen, founder and owner of The Sports Bra.
The Sundance Film Festival, for example, just canceled in-person events two weeks before they were set to begin.
Omicron is dashing hopes for a return to normal after last year’s subdued celebrations.
Unions for food and drink workers go back to 1891. But they lost their seat at the table with the growth of restaurant chains and fast food.
Managers are reworking their cocktail menus as shortages of materials and labor make some brands unavailable for weeks.
With many offices going fully remote or hybrid, happy hour has become a dead zone for bars.
With warmer weather in some places and more people getting vaccinated, the industry is preparing to serve more patrons.
Curfews, cold weather and capacity restrictions are turning business on its head.
“There’s just a lot of people applying for not a lot of jobs,” says Neil Cairns of Portland, Oregon.