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This is not an April Fool's Day post.
Here are the numbers we're reading and watching for Monday.
The network will feature "bonus" content on a few shows Monday night — with a catch.
The network has to deliver viewers for advertisers, even without the candidate
Ad companies are more interested in what you search on Google and Facebook.
TV is still king of political advertising. Here's why.
The audience was big, advertising was robust and social media went crazy.
It will only charge marketers for ads that are 100 percent viewable.
With fewer beer companies competing, they may spend less on sports sponsorships.
Viewers tune in early this campaign cycle because, let's face it, Trump.