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“In the past, we’ve studied social media ads as if they’re just like a billboard or a print magazine ad when they’re not,” said advertising professor Matthew Pittman. “You’re seeing an ad from any number of sources.”

Expect brands to team up for ads, and a special surprise from Blockbuster.

Instead of displaying abundance of materials, ads are leaning into things like family time.

When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.

Netflix has held out, in part because it fears damaging relationships with subscribers, one expert ways.

One fast food business says rising grocery prices give it a reason to focus ads on cost.

Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?

Original airline maps made flying all the more glamorous.