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Antonio García Martínez created Facebook Exchange, an ad generator that saved the company post-IPO.
Twitter is selling space for ads to run next to its live streams of NFL games
The social network's latest earnings report shows big gains in mobile
Cable company Turner is experimenting with ads that are two minutes long.
"Those laws of physics are different on mobile."
Social media reaction has been swift.
It's not cat videos the video giant wants to sell you.
How to advertise to a hard-to-pin-down demographic.
Algorithms created awkward ad placement.
Facebook is giving advertisers cell reception data to serve ads more efficiently.
