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Verizon is the latest company to announce a "free" data program.
AT&T and rival Verizon have different approaches to winning younger audience.
The cable TV company is entering a market where others have a big presence.
The company has launched GO90, an ad-supported service for mobile.
T-Mobile could be fighting an uphill battle for a bigger piece of the pie.
And what should Verizon do with them?
Let's look back at how CEO Tim Armstrong described the company in 2012.
It might sound crazy, but it's all about mobile video ads.
It isn't for the dial-up.
Content companies say Verizon can't legally offer a package with fewer channels.