Tiger Woods rejoins the PGA tour today after an eight-month absence to recover from knee surgery. Ratings dropped after Woods left, and many hope his return will bring excitement back to the game. Ashley Milne-Tyte reports.

At one point, soccer superstar David Beckham was the U.S.'s hottest import. But did his stint playing for the LA Galaxy ultimately help U.S. soccer? Steve Chiotakis talks to business of sports commentator Diana Nyad.

Sports Illustrated's annual swimsuit issue is a big seller, generating 11 percent of the magazine's total revenue. But as advertising dollars disappear, the magazine is relying on more non-traditional places to turn a profit. Ashley Milne-Tyte reports.

Even in this recession, companies are shelling out millions for Super Bowl advertising. Kai Ryssdal speaks with journalist Rob Walker about why some brands are still spending such big bucks for so little time.

The Ultimate Fighting Championship, or mixed martial arts, has emerged from the shadows to become a huge moneymaker. Kai Ryssdal speaks with Sports Illustrated writer L. Jon Wertheim about the combat sport's fast-growing audience.

Some companies are responding to the cutbacks Americans are making in their daily lives by pulling back on Super Bowl ads. Scott Jagow talks to sports commentator Diana Nyad on who's saying no to the ads this year.

The Oklahoma Sooners will face off against the Florida Gators in the final game of college football's Bowl Championship Series tonight. The BCS ranking system decides who makes the national championship, but has been controversial ever since its inception 10 years ago. Kai Ryssdal speaks with Diana Nyad about the business of the BCS.

Home Depot is ending its sponsorship of the U.S. Olympic team, bringing to close a 16-year program that allowed athletes to work part-time at the construction retailer while enjoying full-time benefits and pay. Jeremy Hobson reports.

The Major League Baseball Network launches today and will be available in 50 million homes. But will the startup cable channel be a home run or strike out, especially in these economic times? Jeremy Hobson reports.