The World Cup could bring $5 billion and add over 70,000 jobs to the U.S. if it were to host the games in 2018. That's one reason nearly 30 cities are competing for the chance to host. Nancy Farghalli reports.
Today, the NBA champion L.A. Lakers play the Cleveland Cavaliers, which means a showdown between Kobe Bryant and Lebron James. That's given one company a chance to revive marketing that didn't work the first time. Nancy Farghalli reports.
ESPN has launched its fourth local Web site, this time in Los Angeles. And the sports network says it's just getting started. Host Bob Moon talks with the Sports Business Journal's John Ourand about why ESPN is trying to get bigger by going smaller.
The Tiger Woods scandal has hurt his billion-dollar brand. Companies from Nike to Gillette have invested big in Tiger. Where do they go from here? Stacey Vanek-Smith reports.
The L.A. Galaxy will play in the Major League Soccer championship, marking the team's first appearance since David Beckham arrived in 2007. His tenure hasn't been perfect, but it could have a happy ending. Nancy Farghalli reports.
Horse racing tracks around the nation have been fighting declining attendance for years. Now they're betting on the little guys to help them launch a comeback. Andrea Gardner reports.
Barry Kahn, co-founder of Qcue, talks with Bill Radke about his software, which adjusts prices for entertainment-event tickets based on changing factors in the market.
No matter who wins the World Series, bat maker Jack Marucci will make a profit, thanks to viewers seeing his logo when they watch the game on high definition television. Sally Herships reports.
The Philadelphia Phillies take on the New York Yankees in the World Series. Jeremy Hobson reports
this particular match-up may have just a little something to do with free-market capitalism.
