While many market analysts have been touting the recent spate of mergers and acquisitions as a sign of business confidence, the trend might be more out of necessity.
The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
A year ago, retailer J.C. Penney announced a new strategy to cut so-called "everyday" prices by about 40 percent, while reducing the number of sales a month. The company has had to walk back those plans as shoppers remained addicted to sales.
In New York today, retail professionals are gathered for The National Retail Federation's annual conference. After a tepid holiday season, retailers will not be reflecting on a pleasant 2012.