Procter & Gamble

Think of the evolution of powdered detergent to liquid to pods and now cakes: each saves a little more time and costs a little more money.

The maker of Pampers, Dawn, and other consumer staples reported a 7% net sales increase over last year. That’s not just because of higher prices — consumers also bought more of their products.

Consumers are looking for ways to stretch toilet paper and toothpaste.

Bloomberg’s Madison Darbyshire looked into why the scents of our everyday products are getting stronger.

Question remains, though: When will consumers cut spending?

Tackling social problems in campaigns can be tricky. Just ask Pepsi.

Atlanta is the test market for Tide pods delivered by subscription.