These companies are trying to predict when the resilient American consumer will break under rising prices and stop splurging on things like travel and takeout. 

It’s not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.

Pepsi is on Coke's home turf.

Nooyi has been with PepsiCo Inc. for 24 years and held the top job for 12.

Today we want beverages with “ingredients you can pronounce.”

Tackling social problems in campaigns can be tricky. Just ask Pepsi.

'There’s a lot of client engagement and collaboration along the way,' ad executive says.