Feb 18, 2019
Pepsi takes aim at health-conscious consumers
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
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PepsiCo is trying to fizz up its brands. In his first big strategic move since taking over as CEO last October, Ramon Laguarta is cutting jobs and closing some plants in an effort to save the company $1 billion every year through 2023. In an attempt to steal market share from rival Coca-Cola, Pepsi is also making investments in healthier, less sugary beverages.
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