The Olympics is big business for brands — and this year, it’s not just giants like Adidas and Nike whose uniforms will be worn by competitors.

The same disputes from the Olympic bidding process still rage.

It’s up to many athletes to pay for the bulk of training, coaching, travel, equipment and other expenses on the road to Paris.

Mayor Eric Garcetti says the city’s existing infrastructure and innovative approach will allow the 2028 Games to mirror the financial victories of 1984.

The upcoming soccer World Cup in Qatar is unlikely to recoup its economic costs and might be costly to the country’s image too.

For top skaters, endorsement deals can be worth millions.

The Beijing Olympics are said to be the biggest closed-loop bubble experiment ever. China has had practice with its zero-COVID policy.

U.S. officials are boycotting the Games over accusations of human rights abuses in China, and companies have been pressured to pull out or speak up.

The winter games will be a net loss for China — at least economically.

Olympians, including Thompson-Herah, are sidestepping the rules by sharing behind-the-scenes content and more personal videos.