A new study finds that millennials — people between the ages 18-34 — believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
The idea of living alone often conveys loneliness and isolation. But with more and more Americans living alone, author Eric Klinenberg argues that solo living is both enjoyable and economically beneficial.
