Kraft Heinz

Examining the rise and fall of a jiggly, wiggly icon.

Uncertainty about inflation and tariffs is making more large companies think about restructuring, including splitting off brands that were part of big mergers.

Kraft Heinz just announced plans to invest $3 billion in its U.S. plants. But companies that make clothes and toys, which have low margins and are difficult to produce with robots, will have a harder time relocating.

In the corporate sense, “goodwill” is a certain je ne sais quoi — those hard-to-pin down assets above and beyond what is more easily identifiable.

Competition from more “exciting” condiments has spurred new takes on a classic.