Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
A Los Angeles woman sued the carmaker for saying that the Civic hybrid she bought could get 50 miles per gallon of gas, when the most she got was 42. She won $10,000 in court.