Harley’s new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
What is it that turns customers into die-hard fans?
Motorcycle sales dropped 13 percent from a year ago.
Getting "more butts on seats,” is the goal, but student debt and stagnant wages are a big roadblock.
The industry is catering to a growing demographic of riders.
The iconic motorcycle manufacturer wants to attract younger riders, and women.
