Marketplace®

Daily business news and economic stories

Can Harley-Davidson woo younger riders?

Motorcycle sales dropped 13 percent from a year ago.

Can Harley-Davidson woo younger riders?
Rob Schmitz/Marketplace

Harley-Davidson is earning more money, which is usually a good thing for a company. But under that shiny veneer of positive news from its latest quarterly report, Harley faces a problem — sales of U.S. motorcycles fell 13 percent from the same time last year. Blame corrosion in the iconic motorcycle maker’s customer base.

Click on the audio player above to hear more. 

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    11 hours ago
    25:58
  • Make Me Smart
    15 hours ago
    13:06
  • Marketplace Morning Report
    18 hours ago
    7:06
  • Marketplace Tech
    a day ago
    4:17
  • How We Survive
    2 days ago
    14:10
  • Million Bazillion
    2 days ago
    31:13
  • This Is Uncomfortable
    2 months ago
    37:19
  • Financially Inclined
    2 months ago
    12:30
  • The Uncertain Hour
    4 months ago
    22:50
  • Corner Office from Marketplace
    5 years ago
    20:58