Google

Instead, companies are opting to report other metrics of growth.

The company says this move will deliver faster results. It’s the latest in a string of changes to the world’s most dominant search engine.

But Google says it’s increased search usage.

For better or worse, the email service has become a personal archive for many millions of users.

Some observers think they are a proxy for Big Tech.

Websites are making content “to try to game Google results,” says Mia Sato of The Verge. What has that done to human creativity?

As AI becomes more sophisticated, the industry is growing to match it, says journalist Justin Pot, who wrote about CAPTCHA for The Atlantic.

Google, aka Alphabet, and Microsoft are longtime rivals. Lately, Microsoft has been on the offensive, building strength in key areas of tech.

Google aims to “supercharge” Google Assistant with the same tech that underlies ChatGPT, which could boost communication.

The company’s announcement of new AI product offerings this week adds new fuel to the fire.