Golf

The golfing upstart was able to pull big stars away from the PGA Tour, but ultimately struggled to attract TV deals, sponsors and fans.

Ben Steverman, a reporter at Bloomberg, discusses the fun shortage, and why it’s gotten harder — and more expensive — for Americans to get out of the house.

Only 9% of golf courses offer caddie services, yet one third of golfers wish their home courses offered it, according to the National Golf Foundation. But caddie services can be a costly expense, so new tech is helping make them par for the course.

The answer involves Saudi Arabian billions pouring into sports to buff up the kingdom’s reputation.

The Turnberry is reportedly not profitable, and a major golf tournament could bring in tens of millions of dollars to the local economy.

"Augusta National does not mind leaving a little money on the table," said one person who analyzed concessions at the Super Bowl of golf.

Commissioner Jay Monahan talks about how the sport needs to keep up with technology.

The sporting goods brand said it will still sell footwear and apparel but clubs and bags are out.

Golfers cite Zika for not going to Rio, but money and prestige are also at play